Tuesday, November 3, 2009

Volvo's Ingenuous Idea: What Drives Edward


Volvo has jumped on the Twilight Saga bandwagon now too. And who better? I mean, one of the most memorable things about Edward is his shiny Volvo.


Stupid shiny Volvo driver! :)

I would say it would be a great oversight by the marketers for Volvo corporation to NOT do a campaign that is Twilight related. Talk about the perfect advertising storm!

Here's what Volvo has come up with:

Sign up for a chance to win 2 free tickets to the premiere of "Twilight Saga: New Moon" in L.A. on November 16th. By signing up, you can also play 'What Drives Edward' contest for a chance to win a shiny new Volvo XC60. Just like Edward's in New Moon!!!

Go to this site

Register to play - there are 6 stages of the Edward game

Play through the 6 stages to unlock the final puzzle

Be the first to solve the puzzle to WIN THE CAR!!

When you sign up, a cool pop up box informs you that 'A shiny new Volvo could be yours'. Nice... The first challenge is to put screen shots from the New Moon trailer in chronological order. I haven't had time to do it yet, so I don't know what comes next but I thought I'd put this out there so my fellow Twilighters can get cracking!

Good luck, friends.

PS - there is also a page with the high res trailer for New Moon. I am so hyped for the premiere! I cannot freaking wait. It'll blow Twilight outta the water. I mean it!

I'm in love with Edward all over again. Like the man himself, my love never dies... ;)

*tingling with anticipation...*

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